Welcome to Abacus

It is considerably more expensive to acquire new customers than to keep them. This is why customer retention is an important key to business success. On top of this is the fact that regular customers rather stick to a company in crisis than casual customers. Advantages of loyal customers are many fold

• loyal customers buy more often

• loyal customers usually buy more

• loyal customers are less price-sensitive

• loyal customers require less advertising expenses

• loyal customers recommend and thus generate additional new business

The customer retention program bonVito provides an easy method to increase customer loyalty because it is directly integrated to the POS systems. All customer loyalty campaigns are automatically realized via the Vectron POS systems during the normal invoicing process. bonVito offers various modules that can be used individually or in combination

• Collecting and redeeming bonus points

• Digital stamps

• Coupons per receipt imprint

• Customer Relationship Management

Extensive control- and evaluation functions

bonVito can be used across-branch and allows targeted marketing campaigns thanks to professional functions. All relevant data is stored in the system and is available for controlling purposes. Every single campaign can be evaluated in detail. You can determine at any time how many customers participate in a campaign, how much turnover was generated, how many bonus points or coupons were issued and how many were redeemed. This guarantees complete monitoring of all activities at all times and allows determining the generated added value.

Please call for more information or a demonstration